The most known app Musical.ly is taken over by ByteDance (A Chinese Company) in 2016, is now the most downloadable & profitable app in this world. Now it’s known by the name of TikTok & this is totally free app & is a combination of Instagram, Twitter & Vines, with over 500 Million monthly users who have surpassed the total download records of Instagram in the first half of its release.
TikTok has apparently detonated from no place to get one of the most downloaded applications on the planet. It started life as a normal video-sharing application in local China and TikTok in the rest of the world. In 2018, be that as it may, it purchased out the better-known application, Musical.ly, moving all its non-Chinese clients to another consolidated TikTok stage.
What is TikTok?
TikTok Marketing strategy is famous across influencers & marketers for its very effective tools & techniques, which is totally content-based & it also insures a significant growth of the brands. TikTok allows its 795 million users to create short videos of 15 seconds to 30 seconds, musical dub smashes 7 many other activities like other social media apps worldwide.
Who Uses TikTok?
TikTok is mostly used by the younger generation, where 66% of its users are under 30 & a similar percentage of TikTok users are female. It has an international appeal with a huge number of users in India, the USA, China & many other countries worldwide.
How Can Brands Use TikTok?
There are many ways to promote brands suing TikTok & Few important ways is given below –
- They can create their own profile/channel & upload their videos.
- They can work with the TikTok Influencers/marketers to reach their content/message to the broader audience worldwide.
- They can also pay the TikTok to advertise as in other social media apps.
Nowadays many brands do both running their own channel & working with the influencers to spread their content/brands to the broader audience.
Challenges are very essential features to TikTok users. They love taking up a challenge & making & uploading their own videos accordingly. These challenges are usually given a #-tag (Hashtag) name to make them famous, memorable & easy to find for the users.
Brands also use & encourage the hashtag challenge on TikTok. Till the time your brand is building its popularity the best way is to work the #hastag challenge. Once a #hasgtag launched on TikTok then users can participate with just a few clicks.
Tiktok has introduced a new feature over last year, where brands can advertise their brands using some type of ads.
TikTok is currently testing ads in both the US and Europe.