Creating a great brand from scratch is the dream of every startup entrepreneur. To build a brand, advertising was the primary channel until a few years back. But in today’s digital era, a great brand cannot be built using advertising alone. A lot of billion-dollar brands have been built from scratch with no money spent on ads!
Valuable digital brands like Google, LinkedIn, Twitter, Uber etc. have always focused on user engagement and creating a good brand experience. A low barrier of entry to experiencing their products and services attracts consumers at zero cost. From them we can learn that valuable brands can be built without investing money in mass media advertising.